U-Planner presents at 2018 Stanford Women in Data Science WiDS event in Chile

19, Apr, 2018

Isabel Sagenmüller
BY: Isabel Sagenmüller

(Santiago, March 2018) How leading companies achieve success through Data Science processes led by women was the central theme at the second Stanford Women in Data Science (WiDS) event in Chile, a meeting point of leadership and science powered by Stanford University.

The conference took place on March 5 at the Telefónica Corporate Building, jointly organized by the Institute of Data Science of Universidad del Desarrollo (UDD), UDD’s Engineering Department, Telefónica I+D, and Girls in Tech.

U-Planner and the United States Embassy in Chile were also sponsors of the event.

Data Science is at the heart of U-Planner and is crucial for its constant search for technological solutions that support educational improvement in Higher Education institutions.

As part of this search, the company actively supports gender diversity in the technology industry, convinced that the exchange of knowledge between specialists, men and women alike, contributes to the creation and development of new and improved technologies.

"We believe that the company needs to increase the involvement of women, and events like this help to motivate future professionals to enter this domain and other STEM areas, where I am convinced they will make great contributions,” said Juan Pablo Mena,U-Planner CEO.

A prediction that also drives the Girls in Tech Foundation to make the role of women in science and technology visible.

"Each year, this event attracts more people which only confirms that the Chilean technology ecosystem is up to date and eager for more," said Maitetxu Larraechea, Girls in Tech Director.

Beyond data

This year, WiDS’s keynote speaker was world-renowned specialist in Data Science, María Pérez, Data Science manager of the online marketplace and hospitality service Airbnb.

Pérez was also the moderator of a panel about Data Science in Chile, which included the participation of leading female experts in the field: Susana Eyheramendy, Belén Saldías, Silvia Salinas, Stefanni Cavaletto, and U-Planner’s Data Scientist, Camila Díaz.

Díaz took the opportunity to explain how her passion for gaming evolved to data optimization and artificial intelligence while studying Computer Science Engineering at the University of Santa María, an enthusiasm she consolidated after studying a Master's Degree in Computer Science at the same institution.

Upon completing her postgraduate studies, U-Planner’s Chief Data Officer, Sebastián Flores, invited Díaz to join one of the leading companies in Data Science in Chile. "At U-Planner, I have been able to apply everything I have learned, and watch the real effects of what I do. I love it, and I feel that more can be done," she said.

The expert is aware that applying Data Science is still a significant challenge in the Higher Education sector, not only in Chile, especially in the organization and storage of data by institutions.

U-Planner at WIDS Chile 2018U-Planner at WIDS Chile 2018U-Planner at WIDS Chile 2018

About the author

Isabel has more than 10 years of experience developing, leading and executing Marketing and Communication strategies at international level (EMEA, US and LATAM). She has worked for B2B organizations in different sectors such as nutrition, logistics and education. She is bilingual in German and Spanish and fluent in English and French.

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